Discover how to become a partner.
Every year, the Van Gogh Museum plays host to around 2 million visitors from all over the world. We operate within a wide network of DMCs, outbound operators and (online) FIT providers, and help our partners to include an enjoyable visit to the museum in their travel itineraries.
How to become a partner
To be eligible for a partner contract, we ask that you bring at least 1,500 visitors to the museum annually. Your request will only be considered once this condition is met.
If you would like to book group tours with your own guides, you can do so through our group booking web page.
Please note that operators specialising in school group visits are not eligible for a partner contract. Instead, these operators can book tickets through our school visits web page.
For more information, please contact our Trade & Sales Department.